Sadly, the vast majority of startups fail, and according to Deloitte, even fewer “scale up” - just about one in 200 grow to more than $10 million in revenue by their fifth year. Why do so many fail or fail to thrive? To get a clear understanding of where they stand and to be able to communicate that to potential investors, businesses must first identify what metrics they need—a feat in and of itself. The dynamic nature and rapid growth trajectory of SaaS and subscription businesses further complicates matters: the metrics a very early-stage startup needs may be quite different from what is needed in later stages.
In this white paper, we explore what metrics Early, Series A, and Series B startups should track; the challenges that come with relying on spreadsheets; and the solution: a purpose-built reporting and metrics tool that provides deep, granular insights.
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